Performance Marketing Corporation (PMC) Privacy Statement
Update: November 10th, 2023
Who are we?
We are a digital marketing, training and consulting service for our global client base. Your privacy is important to us, we take our responsibilities seriously and will always respond quickly and courteously to any request. You can contact us using the details at the bottom of this page.
In this policy, “We”, “Us” and “Our” refer to PMC.
PMC is committed to protecting your personal data. This privacy policy (“Privacy Policy ”) governs PMC’s use of data collected by us, including any and all personal data. Personal data is information that relates to you and may identify you as an individual. We use your personal data in line with all applicable laws.
How We use Your personal data
We want to be clear with you about how we use your data so in this section we talk about the general categories of personal data that we may process and in the case of personal data that we did not obtain directly from you we’ll tell you where we got your data and the purposes for which we may process your data; finally, and very importantly we’ll explain the legal bases of the processing which applies to us and you.
The General Categories of Personal Data That We May Process:
Usage Data
We may process data about Your use of our website and services (“Usage Data“). The Usage Data may include Your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the Usage Data is Google Analytics as well as our analytics tracking system. This Usage Data may be processed for the purposes of analysing the use of the website and services. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services, and tailoring any communication with you. We of course use this data to help us run our business as well as we can.
Account Data
We may process Your Account Data (“Account Data“). The Account Data may include your name, email address, company information, and other contact and other related information we may collect about you. The source of the Account Data is generally you or your employer. The Account Data may be processed for the purposes of providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is the performance of a contract between you and us [or your employer] and/or taking steps, at your request, to enter into such a contract. In some cases we may also rely on Legitimate Interest as our lawful basis where we use your data for marketing purposes or in order to operate our business and improve our services.
Service Data
We may process your personal data that are provided in the course of the use of our services (“Service Data“). The Service Data may include name, email address, telephone number, and other related information. The source of the Service Data is you or your employer. The Service Data may be processed for the purposes of providing our services and communicating with you. The legal basis for this processing is the performance of a contract between You and Us and/or taking steps, at your request, to enter into such a contract.
Enquiry Data
We may process information contained in any enquiry You submit to us regarding goods and/or services (“Enquiry Data“). The Enquiry Data may be processed for the purposes of us offering, marketing and selling relevant goods and/or services to you. The legal basis for this processing is consent which may be withdrawn by You at any time by contacting us or contract and/or legitimate interest where your requests represents an invitation to send you information about our services.
Notification Data
We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (“Notification Data“). The Notification Data may be processed for the purposes of sending you the relevant notifications and/or newsletters. The legal basis for this processing is consent which may be withdrawn by you at any time by contacting Us.
Correspondence Data
We may process information contained in or relating to any communication that you send to Us (“Correspondence Data“). The Correspondence Data may include your name, email address and the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website contact forms. The Correspondence Data may be processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and communications with users.
Public Data
We may process information found on public social networking profiles (“Public Data“) and other from other publicly available sources. This data may include name, employment information, career information. education details, job title, and other relevant information. Public Data may be processed for the purposes of offering, marketing and selling relevant goods and/or services to you and/or your employer. The legal basis for this processing is our legitimate interests, namely the administration of our business, to develop our business, and in order for us to make a profit.
Legal Claims Data
We may process any of your personal data identified in this policy where necessary for the establishment, exercise or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. (“Legal Claims Data”) The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.
Professional Use Data
We may process any of your personal data identified in this policy where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. (“Professional Use Data”). The legal basis for processing Legal Claims Data is our legitimate interests, namely the proper protection of Our business against risks.
Third Party Data
We may process your personal data we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
Automated Processing
We may use automated processing and decision making to verify your contact details and to determine whether to contact you as part of a prospecting campaign on behalf of our clients. This decision making is simply used to determine whether the campaign is likely to be of interest to you and to verify your contact details.
Your principal rights under data protection law are:
The right to be informed
The right to access
The right to rectification
The right to erasure
The right to restrict processing
The right to object to processing
The right to data portability
Rights related to automated decision making including profiling
The right to complain to a supervisory authority; and
The right to withdraw consent.
Rights of Individuals – All messages sent will contain a link to a privacy policy that explains to the user exactly what their rights are as well as the type of data that is held about them and by who. This standard privacy link would typically be contained in the email signature of any outbound messaging.
Opting Out & Exclusion Lists – All recipients are able to opt out easily to prevent further email communication being received. All replies to prospecting emails are logged and those prospects are added to your campaign exclusion list within 24 hours. PMC allows import of existing exclusion lists in advance of campaign activity. Exclusions can be submitted in the form of individual email addresses or full domains and will prevent communications being issued to those email addresses or domains listed.
Subject Access Requests – All individuals have the right to request a copy of all data you hold on them. To support this data subjects can email any SAR requests to info@peacefulprofitablepractice.com and we will return this data within 72 hours.
Right to be Forgotten – All individuals have the right to have some or all of their data removed (to be ‘forgotten’) at any time.. A conflict does arise in removing or forgetting an email address whilst at the same time keeping this address on an exclusion list to prevent future mailings. Where we have removed data, we will move the email address to a separate exclusion list, encrypted using a one-way hashing algorithm (SHA1), ensuring we are able to prevent any future messages being sent to the customer whilst continuing to honour their right to be forgotten.
PECR and sending of B2B messages
Our Legitimate Interest
Our lawful bases for processing includes our Legitimate Interest to process your data. In this regard we have carefully considered your rights and expectations of privacy and our rights [and the rights of our clients] to run our business. We have considered the impact on your privacy as a result of our processing of your data and completed a balancing assessment to consider the impact on the data subjects involved and also completed a Data Protection Impact Assessment to ensure we take appropriate precautions with all data. These Legitimate Interest and Data Protection Impact Assessments helped us ensure that the rights of the data subjects are not unduly impacted and that processing of data in this way is acceptable.
Identify a legitimate interest – The legitimate interest can be your own interests or the interests of third parties. They can include commercial interests, individual interests or broader societal benefits. The data processing is generally in your interests – whether it be to increase market share, increase brand awareness, or engage business leaders.
Source of your Personal Data
We use a range of sources to provide our services including public domain and social media sources. Our approach is based on carefully targeting business contacts with offers that we believe they will be interested in. We carefully select representatives from businesses and then only send relevant offers.
Sharing Your personal data with others
We don’t routinely sell or share your data with other companies other than in order to provide our services to them and to meet our obligations as a company. PMC is a digital marketing, training and consulting service for our global client base. Where this is the case, we will respect your right to be informed and ensure that you are given the option to opt-out of marketing at first contact and in all subsequent communication.
In addition we may disclose your personal data to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) (together known as “Group Companies”) insofar as reasonably necessary for the purposes, and on the legal bases, set out in this policy.
We may disclose your personal data to our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
We may also disclose your personal data to our suppliers, partners and other carefully managed third parties as required to operate our company and provide our services. Where this is the case, we will always ensure appropriate technical and administrative controls are in place.
As you would expect, in addition to the specific disclosures of personal data set out above, we may disclose your personal data where such disclosure is necessary for compliance with a binding legal obligation.
Children and Sensitive Data
None of our services are intentionally directed at children under 16. We do not knowingly collect personal data from anyone under 16 years of age. If we determine upon collection that a Site Visitor, a User or a Business Partner is under 16, we will not use or maintain his/her personal data. If we become aware that we have unknowingly collected personal data from a child under the age of 16, we will make reasonable efforts to delete such information from our records.
Sensitive data (children)
We do not collect or receive any sensitive categories of personal data.
Cookies
A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. PMC uses cookies to help identify and track their usage of our websites. Visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using our website. If cookies are turned off, our website may not work properly.
We use “cookies” (small pieces of data we store for an extended period of time on your computer, mobile phone, or other device) to make our site easier to use and to make our advertising better.For example, we use them to store your email address or login ID (but never your password) to make it easier for you to login whenever you come back to our site. We also use them to confirm when you reach certain pages on our website (like a download or checkout page). Cookies are used to tell us when you are interacting with our advertisements and to personalize the ads you see about us.
We use Google Analytics to analyse the use of Our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to Our website is used to create reports about the use of Our website. Google’s privacy policy is available at: https://www.google.com/policies/privacy/.
Managing cookies
Most browsers allow You to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version.
You can however obtain up-to-date information about blocking and deleting cookies via these links:
https://support.google.com/chrome/answer/95647?hl=en (Chrome);
https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (Firefox);
http://www.opera.com/help/tutorials/security/cookies/ (Opera);
https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);
https://support.apple.com/kb/PH21411 (Safari); and
https://privacy.microsoft.com/en-Us/windows-10-microsoft-edge-and-privacy (Edge) .
Blocking all cookies will have a negative impact upon the usability of many websites.
If You block cookies, You will not be able to use all the features on Our website
Third Party Links
Our website may contain links to other websites provided by third parties not under our control. When following a link and providing information to a 3rd-party website, please be aware that we are not responsible for the data provided to that third party. This privacy policy only applies to the websites listed at the beginning of this document, so when you visit other websites, even when you click on a link posted on our site, you should read their own privacy policies.
Advertising. We partner with third party ad networks to either display advertising on our Web site or to manage our advertising on other sites. We use remarketing (also known as retargeting) and display advertising across multiple networks including, but not limited to, Google, Facebook, and LinkedIn.
Email Marketing. PMC maintains several lists of our members who receive periodic email updates. Any recipient may unsubscribe from future messages via a link at the bottom of each email message. Messages sent may include a tracking pixel to provide basic aggregate analytics such as the percentage of recipients who opened an email or clicked on a link in an email, the percentage of members using various email clients, and the number of times an email was forwarded or printed. Our email analytics providers, also offer the capability to view some data, such as whether a mass email was opened at an individual level.
CAN-SPAM Compliance
In compliance with the CAN-SPAM Act, all e-mail sent from our organization will clearly state who the e-mail is from and provide clear information on how to contact the sender. In addition, all e-mail messages will also contain concise information on how to remove yourself from our mailing list so that you receive no further e-mail communication from us.
Choice/Opt-Out
Our site provides users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime.
Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.
Disclaimer and Limitation of Liability
PMC makes no representations, warranties, or assurances as to the accuracy, currency or completeness of the content contain on this website or any sites linked to this site.
All the materials on this site are provided ‘as is’ without any express or implied warranty of any kind, including warranties of merchantability, non-infringement of intellectual property or fitness for any particular purpose. In no event shall PMC or its agents or associates be liable for any damages whatsoever (including, without limitation, damages for loss of profits, business interruption, loss of information, injury or death) arising out of the use of or inability to use the materials, even if PMC has been advised of the possibility of such loss or damages.
Privacy Policy Changes
Although most changes are likely to be minor, PMC may change its Privacy Policy from time to time, and in our sole discretion. PMC encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change. Please contact us if you have any questions about our privacy policy or information we hold about you.
YOUR CALIFORNIA PRIVACY RIGHTS
Consumers residing in California have certain rights with respect to their personal information under the California Consumer Privacy Act or (“CCPA”) (California Civil Code Section 1798.100 et seq.) and the “Shine the Light” Law (California Civil Code Section 1798.83). If you are a California resident, this section applies to you.
California Consumer Privacy Act
Additional Disclosures Related to the Collection, Use, Disclosure and Sale of Personal Information
information, geolocation data, professional or employment-related information, education information, and inferences draw from any of the information identified.
Collection and Use of Personal Information: In the Preceding 12 months, we have collected the following categories of personal information: identifiers, categories of personal information described in subdivision (e) of Section 1798.80 Including financial information, commercial information, biometric information, internet or other electronic network activity information, geolocation data, professional or employment-related information, education information, and inferences draw from any of the information identified. For examples of more specific information we collect and the sources of such a collection, please see "We collect information from and about you" and "We collect information in different ways" above. We collect personal information for the business and commercial purposes described in "We use information as disclosed and described" above.
Disclosure of Personal Information: We may share your personal information with third parties as described in the "We may share information with third parties" section above. In the preceding 12 months, we may have disclosed the following categories of personal information for business or commercial purposes: identifiers, categories of personal information described in subdivision (e) of Section 1798.80 including financial information, commercial information, biometric information, internet or other electronic network activity
Sale of Personal Information: California law requires that we provide transparency about personal information we "sell," which for the purposes of the CCPA, means scenarios in which personal information is shared with third parties in exchange for valuable consideration. In the preceding 12 months, we have "sold" the following categories of personal information: identifiers, categories of personal information described in subdivision (e) of Section 1798.80 including financial information, commercial information, biometric information, internet or other electronic network activity information, geolocation data, professional or employment-related information, education information, and inferences draw from any of the information identified. California consumers above the age of 16 have the right to opt out of these sales at any time. We do not knowingly sell personal information about consumers under the age of 16. Please visit our "do not sell my info" webpage to learn more about how we sell information and to make an opt-out request.
Your Consumer Rights
If you are a California resident, you have the right to (1) request more information about the categories and specific pieces of personal information we have collected, sold and disclosed for a business purpose in the last 12 months, (2) request deletion of your personal information, (3) opt out of the sale of your personal information, if applicable, and (4) be free from discrimination for exercising your rights under the CCPA. You may make these requests by submitting a request at the email below or by calling the number below. To opt out of sales, you can visit our "Do Not Sell My Info" webpage. We will verify your request by confirming at least two pieces of personal information, including contact information, you provided in submitting your form. To designate an authorized agent to exercise these rights on your behalf, send an email with your request to the email address below.
We store information in the United States.
Information we maintain may be stored within the United States. If you live outside of the United States, you understand and agree that you are transferring your information to the United States. Our platforms are subject to U.S. laws, which may not afford the same level of protection as those in your country.
We may link to other sites or apps from our websites, platforms, or share information
with third parties we don’t control.
If you click on a third party link, you will be taken to another website or platform we do not control. This policy does not apply to the privacy practices of that website or platform. Read other companies’ privacy policies carefully. We are not responsible for these third parties.
Our site may also serve third party content that contains their own cookies or tracking technologies. To learn more, click www.peacefulprofitablepractice.com/output. We do not control the use of those technologies.
Feel free to contact us if you have more questions.
If you have any questions about this Policy, please email us at the email below.
You can also write to us or call at: